Sunday 27 July 2014

Growing the Brand, or Killing the Mystique

Is Harley-Davidson Growing the Brand, or Killing the Mystique ? a good question especially with the latest moves to capture shares of markets they previously ignored with the "street" machines (i.e.women).

I think the question is well addressed by "Fuzzygalore", -Girlie Motorcycle Blogger and referenced on an interesting site I found